First, it allows visitors to bookmark businesses or organizations they frequent. By bookmarking a company, they can quickly gather up-to-date information on these companies to look for bulletins, coupons, contests, etc.
Second, the bookmarked company or organization may send a monthly newsletter to all its subscribers through your site. At the bottom of the e-mail newsletter is a link to your site. A great tool for stores to notify customers of sales, organizations to make announcements and businesses to communicate with their audience.
Clients may not add persons to their bookmarks list, but they can delete recipients. A Web visitor can cancel a bookmark at anytime. Newsletters may only be mailed once per month - unless you apply a different frequency to a particular client.
Click here to see an on-site example of a client's listing with the Bookmark feature. You won't be able to use the bookmark without being a registered subscriber to the site.