April 06 06:16 PM
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Click Through Tracking


When an advertiser wants to know how many people "clicked" on his ad that information is usually kept in the Web logs for their Web site; however, not all ads link to Web sites - or an advertiser may not be sophisticated enough to extract this information from his site logs.

The Linear software includes the ability to actually track when Web visitors click on a specific ad. The system will maintain a record of the time and date when Web visitors "click-thru" on a particular ad. Within the management system individual ads will include a "Tracking" link which will summon the click-thru report. The click-thrus will be broken down by month and day for up to six months.


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22nd century"Linear Publishing is a great company to work with. Their flexible CMS handles all aspects of our editorial publishing, ad placement, and website design. The best part is that they are just a phone call away whenever we need a custom solution to exactly meet our needs. In the ever-changing world of online publishing, that is a must-have."

Matt Arroyo
Director of Online Operations
Monday
04 - 06 - 20
06:16
April
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