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Development Blog
Development Blog
This blog will be used as a vehicle to keep interested parties abreast of changes to the Linear system. Using the RSS feed utility, we hope existing and potential clients will become more knowledgeable about our system. Launched September 21, 2005.

Site Maps

Site Maps

April 15, 2009 | 10:08 PM

This isn't what you are thinking. This is not a site map for the public, but rather site maps for robots.

Robots (i.e. Google, Yahoo, MSN, etc.) first look in sites to see if there are Site Maps which detail potential links on the site. Sometimes, your data is buried so deep that only a search would return it - the robots do not search. Site Maps are the answer providing links to every conceivable item on the site. Further, Site maps usually include a "date stamp" for when content was last changed. This means the robots need only index pages and content which has changed since their last visit.

Well, Linear now maintains real-time Site Maps for each of our clients. Further, we register the Site Maps with top search engines and include front-line reference to the Site Maps in the Robots initial file. When a client adds or edits an editorial item, or a blog entry, or a coupon, or a comment is added to their site - the Site Maps are updated real time. What does a Linear client have to do in maintaining their Site Map? Nothing, it is entirely automated and part of Linear's base services.

How often do Search engines check a client's site maps? Well, Google usually pulls the maps several times per day. Some Linear clients have over 50,000 links within their Site Maps - each one time stamped for when it was last updated.

If you want to talk about Search Engine Optimization, you better be able to say your Site Maps are state-of-the-art.

Blog Search
times newspapersWhen we realized we needed to upgrade our Web site, we knew we could not do it alone. Linear Publishing more than answered the call. All the new features we were looking for were already in place at Linear. In addition, if we came up with a feature not yet available, they created it.

We now publish two Web sites a week in less time than it took us to publish one. The free time has opened me up to explore new ideas and features to use on our site. It's a great feeling when you can get an idea and in no time have it up and running online. Thanks to it's ease of use, our Web site is getting better and better every day.

We are always getting compliments from our readers and advertisers. With help from Linear Publishing, we are becoming the e-voice of the community that we were striving for.

Randy Drilingas, Creative Manager
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